Entrepreneurs on Fire The Brand Agent: A New Era of Personal Branding for Entrepreneurs and Influencers with Alexis Quintal
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Apr 30, 2025 In this insightful discussion, Alexis Quintal, founder of Rosarium and a former professor, shares her expertise in personal branding for entrepreneurs. She emphasizes the importance of building relationships and trust through storytelling. Alexis urges entrepreneurs to embrace their personal brands as legacy entities and reveals practical PR strategies to enhance visibility. She highlights the power of authenticity and personal connection, encouraging listeners to focus on their unique narratives and the value they bring to their audiences.
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Power of Personal Branding
- People connect more with faces and stories than corporate brands, which builds comfort and trust.
- Sharing personal elements opens walls and fosters genuine relationships that can lead to business.
Instant Connection Through Story
- John connected instantly with a stranger by sharing a personal detail about Providence, creating an authentic bond.
- This example shows how small shared stories break barriers and turn awkwardness into opportunity.
Build Your Brand Story
- Determine your why, create and practice telling your personal story authentically.
- Use your story to build relationships naturally without awkward selling or cold calling.