The GaryVee Audio Experience The Power of Micro-Influencers for Local Businesses
8 snips
Jul 29, 2024 Discover how local businesses can thrive by partnering with micro-influencers instead of big-name celebrities. Learn the art of building authentic relationships and generating buzz through social media engagement and free product offerings. Explore the importance of effective leadership and avoiding common time-wasters when launching new locations. Delve into the evolving connection with Gen Z and the need for genuine communication that resonates across generations. Get inspired with practical strategies for transforming local marketing efforts!
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Micro-Influencer Marketing
- Find micro-influencers with smaller followings (500-18,000) in your city on social media.
- DM them and offer free products or services in exchange for a visit and content creation.
Leverage Downtime
- Buy a second phone for your store and have cashiers DM local micro-influencers during downtime.
- This leverages wasted time and provides a new task for employees.
Grand Opening Strategy
- Maximize free product giveaways during the opening week, strategically focusing on weaker dayparts.
- Combine this with local marketing efforts like radio, newspaper, and targeted Facebook/Instagram ads.