Proof to Product

351 | Getting into Your Dream Store After Being Told No with Nellys Siria, Cocoa Loves Grey

Jul 30, 2024

Nellys Siria, the vibrant owner of Cocoa Loves Grey, shares her inspiring journey as a first-generation Latina entrepreneur. She discusses how rejection from her dream store turned into a triumphant partnership. Nellys emphasizes the motivation behind her colorful, laser-cut earrings and the importance of community support. She openly addresses her battle with burnout and the necessity of self-care in creative entrepreneurship. Her story is a testament to resilience, reminding listeners that a 'no' today can lead to exciting opportunities tomorrow.

33:55

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Episode guests

Nellys Siria

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Episode notes

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Quick takeaways

A 'no' today in business doesn't mean a permanent rejection; perseverance can open doors later, as seen in Nellie's journey.

Maintaining personal relationships with stockists through genuine interactions and appreciation strengthens wholesale opportunities and nurtures loyalty.

Deep dives

Resilience in Business Pitching

The podcast emphasizes that a 'no' in business does not equate to a permanent rejection. Nellie Syria, the guest, shares her journey as a creative entrepreneur facing repeated setbacks, especially when pitching her accessories brand, Coco Loves Gray. She recalls how a store she dreamt of working with initially declined her products but later came back to purchase them. This experience highlights the importance of perseverance and the potential for future opportunities, encouraging others to stay hopeful in the face of rejection.

Intro

3min

The Birth of Coco Loves Gray

16min

Finding Inspiration in Color and Community

3min

Finding Balance in Creative Entrepreneurship

10min

Navigating Scholarship Opportunities and Business Growth

3min

It is so deflating when we put our work out into the world and either don't hear back or we're told that now isn't the right time. Our students feel this deeply when they are pitching wholesale accounts, but today's guest is reminding us that a no today doesn't always mean that it's a no forever.

Nellys Syria is the owner of Cocoa Loves Grey, a colorful accessories brand that sells very popular and beautiful laser-cut earrings. Nellys believes in the power of bright colors to draw people in and make them happy. She's always coming up with fun and unique items to keep her business fresh and interesting. She's a 1st generation Latina and the 1st business owner in her entire family. Nellys sells her earrings to both direct-to-consumer audiences and wholesale and her product line expanded when her husband bought a laser cutter for Christmas. We talk about how her dream store originally told her no, but eventually came back to purchase her gorgeous earrings.

Nellys shares how she was on the verge of burnout, but pushed pause to reset how she was running her business.

Today’s episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I’ll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don’t make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

You can view full show notes and more at http://prooftoproduct.com/351

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