
 How to Scale an Agency 🚀 How To Use AI To Succeed in 2025 And Beyond
 Nov 24, 2024 
 Lucas James, a successful founder in the AI world and creator of Menlo IQ, shares his experiences transitioning from running a marketing agency to launching an AI-driven product. He highlights the urgent need for businesses to adapt to AI's evolution and discusses the importance of building reliable teams. Lucas delves into prompt engineering for accurate AI outputs, contrasting product-driven and service-based models. He emphasizes laying a strong foundation for product development, sharing personal lessons while promoting Menlo IQ as a tool for enhancing networking and referrals. 
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Lucas's Exit from Twiz
- Lucas James, former co-host, successfully exited his marketing agency, Twiz.
 - He transitioned to software, pursuing a long-term goal.
 
Menlo IQ's Pivot
- Menlo IQ pivoted from an AI sales trainer to a referral network growth tool.
 - This shift mirrors Lucas's previous success with AgencyGo, but with broader applicability and AI integration.
 
Prompting for Complex Tasks
- Describe the problem in detail to the AI, then ask it to write its own prompt for the desired output.
 - This lets the AI leverage its understanding to generate more consistent and accurate results.
 

