Discover how acknowledging real client needs can transform your sales approach. Learn about innovative pay-as-you-go business models that predict income and enhance client care. The episode emphasizes sustainability in healthcare practices while teaching effective marketing and delivery strategies. It also highlights the importance of setting boundaries to improve service conditions. Plus, get a sneak peek into what's coming next in the series!
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volunteer_activism ADVICE
Creative Service Packages
Develop creative service packages or programs to support client progress.
Consider online elements and other tools to enhance treatment and create a sustainable income stream.
insights INSIGHT
Pay-As-You-Go Model's Vulnerability
Pay-as-you-go models create unpredictable income streams, vulnerable to external factors.
Unpredictability hinders resilient business planning and marketing strategy.
question_answer ANECDOTE
12-Week Kickstart Program
Katie Bell's Pilates business uses a 12-week "Kickstart" program.
This program model helps build trust and facilitates consistent client progress, leading to better results and predictable income.
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Welcome to episode three, the HOW we've talked so far in episode one about the WHY, why we are in this business. We've talked in episode two about the WHO, who it is that we are, who we can help, we are the experts at helping, what is our niche or avatar, our ideal client or the same thing that allows us to really stand out in our industry stand out in terms of creating impactful marketing.
The third key foundation that I'd like to introduce you to is the HOW. And this is one of the four key principles that we like to go through with all business owners.
Key points covered in today's episode:
You never sell anything to anybody if they don’t really need it.
What is a pay-as-you-go business model?
How can we create ways of working with people that can predict our income weeks and months ahead?
Pilates is something that people should do forever, not just for 12 weeks.
How can you predict your income and how does it impact your business?
If you have a pay-as-you-go model, your conditions for delivery are poor.
The importance of having boundaries to work within.
What’s to come in the future of this show.
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
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