School of Podcasting: Expert Tips for Launching and Growing Your Podcast Is It Time To Sell Your Knowledge In an Online Course?
Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.
SPONSOR: Novel Marketing
A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.
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Building Digital Courses with Mellisa Guller
Today I get all your questions answered about building and selling an online course:
06:04 When is the right time to build a course? 09:01 How Long Should My Course Be? 11:19 Common Mistakes 13:13 What are the Top Challenges? 20:50 Open or Closed Model? 26:23 The Underutilized Feature in Teachable 27:27 What Do I Charge For My Online Course 32:59 Should I Have Free Lessons? 35:37 What Percentage of My Audience Will Sign Up? 39:38 Why is the Number So Low? 41:04 Why Did You Choose Circle?
Melissa's Contact Info
Check out all of her courses and services at
Question of the Month
I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website).
Ready To Start Your Podcast?You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start
Mentioned in This Episode
Episode 787 with the Entrepreneur Survey
The 10 Commandments of Book Marketing
Wit and Wire Podcast Launch Accelerator