Design Better

Jessica Hische and Chris Shiflett: Designing business tools that support how creatives actually work

Dec 9, 2025
Jessica Hische, a renowned lettering artist and author, and Chris Shiflett, an engineer and community builder, delve into their journey of creating Studioworks. They reflect on the vibrant energy of co-working spaces and early web creativity. The duo discusses their decision to focus on essential tools for creatives, such as invoicing and project management, while emphasizing sustainability over venture capital. Their passion for community and resource-building shines through as they share insights on how to elevate the freelance experience and foster collaboration among independent studios.
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ANECDOTE

How Studio Mates Started

  • Jessica moved into Studio Mates because she was lonely after working from home and found instant camaraderie with Chris and others.
  • They started informal Beer Fridays that grew into a core friendship and creative community.
ANECDOTE

Brooklyn Beta’s Personal Touch

  • Chris and Cameron launched Brooklyn Beta inspired by Webstock's hospitality and VIP treatment for speakers.
  • They wrote personalized bios for attendees and used local restaurants to create a warm, intimate conference vibe.
ADVICE

Choose Audience And Team Intentionally

  • Build products for a niche audience you genuinely care about instead of chasing broad, fad-driven markets.
  • Prioritize teams that need the product to succeed and who will invest real skin in the game.
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