The Bottom-Up Revolution

Bottom-Up Shorts: How To Build a City’s Economic Core

Apr 8, 2025
Amy Emery, a community leader dedicated to sustainable growth in Warrenville, Illinois, shares her insights on local initiatives aimed at revitalizing the city. She discusses an incubator program supporting local businesses and a zoning overlay promoting mixed-use development. The conversation dives into community engagement through visual surveys that help shape architectural decisions. Emery also highlights the Merry Market, a successful local market fostering entrepreneurship and community connections—showcasing the immense pride and engagement among Warrenville residents.
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ANECDOTE

Community Support for Zoning

  • Warrenville adopted a new zoning ordinance based on community input.
  • When a development proposal didn't align with the ordinance, the community rallied to support it.
ADVICE

Visual Preference Surveys

  • Conduct visual preference surveys using images of buildings and developments.
  • Have participants rate the images and discuss their preferences to understand community desires.
ANECDOTE

Merry Market Success

  • Warrenville's Merry Market provides home-based businesses a space to interact with customers.
  • The market, held during a community festival, was a success and will expand.
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