The Food Chain

How to run a restaurant

Apr 3, 2024
Exploring the challenges of running a restaurant amidst lockdowns, inflation, and a changing consumer landscape. Insights from industry experts on sustainability, hospitality, kitchen efficiency, and adapting strategies like plant-based menus. How to navigate the high failure rates and keep the passion for cooking alive in the competitive restaurant business.
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INSIGHT

Atmosphere Is Restaurant's Heart

  • The core of a restaurant's appeal is the atmosphere, the room where people want to be.
  • Restaurants sell the experience of the space, not just the food like steaks and red wine.
ANECDOTE

Higher Ground's Pandemic Pivot

  • Higher Ground restaurant was founded by three friends who met in New York and share the same goals.
  • They adapted quickly by opening a breakfast bar catering to builders during the first COVID lockdown.
ADVICE

Prioritize Repeat Customer Experience

  • Prioritize repeat customers by ensuring reliability and comfort beyond just food quality.
  • Greet guests promptly and provide attentive service to make them feel welcome and encourage return visits.
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