This Week in Startups

E1061 AMA: Hustle Fund's Elizabeth Yin answers 50 questions from founders!

10 snips
May 18, 2020
Elizabeth Yin, Co-founder and General Partner of Hustle Fund, shares her insights on fundraising and venture capital tailored for early-stage startups. She tackles pressing questions from founders, exploring effective customer acquisition strategies and the importance of product-market fit. Elizabeth also discusses how the pandemic has influenced investment criteria, particularly in innovative sectors. Her advice on building investor relationships and adapting strategies during crises is invaluable for entrepreneurs navigating today's challenges.
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ADVICE

Market Pull over TAM

  • Don't focus on TAM calculations.
  • Instead, demonstrate strong market pull and a fast sales cycle.
ADVICE

Attract Investors

  • Focus on conveying both a strong team and a compelling market.
  • Prioritize demonstrating "market pull" by showing how easily customers can be acquired.
ADVICE

FOMO Fundraising

  • Create FOMO by offering limited-time deals at a specific valuation.
  • Increase the valuation cap for later investors to incentivize early commitments.
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