Larry Kasanoff, a creative powerhouse behind hits like Mortal Kombat and Terminator 2, discusses the delicate balance between creativity and business in writing and filmmaking. He shares insights on accessing a ‘touch of madness’ to fuel creativity and emphasizes the importance of maintaining one’s voice in the face of industry pressures. Kasanoff also provides tips for authors looking to pitch their works for film and explores how a playful attitude can enhance the creative process. Finally, he reflects on the rapid timelines of book publishing compared to the film industry.