Out Of The Clouds
Manfreda Cavazza on not fitting in, the craft of writing and adopting an audience-first mindset
In this episode of Out of the Clouds, host Anne Muhlethaler interviews writer, copy editor and journalist Manfreda Cavazza.
The two have been collaborating since late 2020, with Manfreda supporting Anne in her writing for the blog and newsletter she publishes weekly for her company, AVM Consulting. They share a number of values, including, among other things, a love of words well used, storytelling and values-driven strategies.
In this interview, the Italian-English writer shares stories about her childhood spent between Brazil, Italy and England, her beginnings as a journalist in London covering the retail sector, and her adventures sailing around the world for a year with her husband and two young daughters.
Manfreda loves to talk about voice - the importance of purposeful writing and tone - as a tool for brands or freelancers to leverage when crafting their message so they find the right audience. The two talk about thinking of the audience first, why they dislike the word “content,” and how we could all do well to remember to use a little humour in writing copy.
For anyone who cares about how writing can support connection with your clients or audience, this is a wonderful interview full of applicable insights. Happy listening!
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Selected links from episode
You can find Manfreda at https://www.manfredacavazza.com/
or on LinkedIn and Instagram @freddiewrite78
Read Manfreda's travel blog https://smallhandsondeck.wordpress.com/
Mahon, one of Manfreda's favorite spots https://en.wikipedia.org/wiki/Mah%C3%B3n
Princess Diana Beach in Barbuda https://www.tripadvisor.com/Attraction_Review-g147253-d11998734-Reviews-Princess_Diana_Beach-Barbuda_Antigua_and_Barbuda.html
Ann Handley, who Manfreda quotes https://annhandley.com/
and writer Anne Lamott https://en.wikipedia.org/wiki/Anne_Lamott
Tony's Chocolonely - https://tonyschocolonely.com/int/en
Mailchimp's Tone & Voice document - https://styleguide.mailchimp.com/voice-and-tone/
Any Human Heart by William Boyd - https://en.wikipedia.org/wiki/Any_Human_Heart
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This episode is brought to you by Le Trente
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If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening!
For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/
Sign up for Anne's email newsletter for more from Out of the Clouds at https://outoftheclouds.com.
Follow Anne and Out of the Clouds: IG: @_outoftheclouds or @annvi Or on Threads @annvi On Youtube @OutoftheClouds
For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.
