TEA 37: How We Run Promos Without Hurting Brand Equity

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."

But do them TOO OFTEN, and you’ll hurt your brand equity.

Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.

In this episode, I will cover:

• Why To Run Them & How Often (Without Hurting Your Brand Equity)
• Types Of Sales Promotions You Can Run
• How We Structure Marketing Efforts Around Them

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- Josh

(The Ecommerce Alley, Founder)

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