Rapid Response: How Cost Plus Drugs is revolutionizing pharma, with CEO Alex Oshmyansky
Dec 3, 2024
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In this enlightening conversation, Alex Oshmyansky, CEO and co-founder of Cost Plus Drugs, shares his journey from a young immigrant to a transformative force in the pharmaceutical industry. He discusses how the company is breaking down traditional drug pricing barriers with transparency and technology, revolutionizing access to medications. Oshmyansky also touches on his experiences transitioning from medicine to entrepreneurship, patience as a superpower, and the strategic partnerships that turned competitors into allies, all while advocating for affordable healthcare.
Cost Plus Drugs is significantly disrupting the pharmaceutical industry by providing transparent pricing that drastically reduces medication costs for consumers.
The integration of advanced technologies, including robotics and AI, enhances Cost Plus Drugs' operational efficiency to meet growing demand while overcoming industry challenges.
Deep dives
Transforming Drug Pricing
Cost Plus Drugs aims to disrupt the pharmaceutical industry by offering prescription medications at significantly lower prices. The company operates on a transparent pricing model, charging only the actual cost of the drugs plus a small markup. For instance, a statin that costs $200 through traditional channels is available for around $5 through Cost Plus Drugs. This model directly counters the practices of pharmacy benefit managers (PBMs), which are identified as significant contributors to inflated drug prices.
Innovative Manufacturing Approaches
The company has expanded its business model to include manufacturing its own pharmaceuticals, driven by the need to control costs and address drug shortages. Cost Plus Drugs uses advanced manufacturing technologies that allow for rapid production and adjustment of medications in response to demand. By focusing on neglected medications, such as key chemotherapy drugs that are not widely produced, the company fills crucial gaps in the market. This strategic pivot highlights the necessity of vertical integration in addressing the entrenched issues within the pharmaceutical supply chain.
Building Relationships in Pharma
Establishing partnerships with pharmaceutical companies has been a significant challenge, primarily due to anti-competitive pressures from the PBMs. Despite initial resistance, Cost Plus Drugs has successfully renegotiated terms to work with various manufacturers, emphasizing that direct sales can still be profitable for these companies. This shift in approach illustrates the importance of transparency and communication in breaking down barriers. Additionally, the growth in word-of-mouth referrals among patient communities has significantly driven consumer interest and trust in the brand.
The Intersection of Healthcare and Technology
Cost Plus Drugs is not only reshaping how medications are accessed but also integrating technology advancements to improve efficiency. Utilizing robotics and AI in its operations, the company enhances both the speed and cost-effectiveness of its services, aiming for rapid fulfillment of medication orders. These technological innovations are vital as they enable the company to scale operations effectively in response to rising demand. Balancing the pace of technological change with the often slower-moving healthcare regulatory environment poses ongoing challenges that the company navigates strategically.
With the help of co-founder Mark Cuban, Cost Plus Drugs CEO Alex Oshmyansky is radically re-engineering the pharma marketplace and dramatically cutting the price for many prescription drugs. Oshmyansky joins Rapid Response host Bob Safian to share his amazing journey — from struggling as an immigrant in primary school to starting college at age 13, how medical practice led to entrepreneurship, plus reimagining his original plan on advice from the legendary incubator Y Combinator. Oshmyansky explains how Cost Plus Drugs stumbled into success, turning adversaries into allies and harnessing patience as a superpower.