The GaryVee Audio Experience How To Succeed In Marketing
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Aug 26, 2024 In a lively Q&A with CMOs from Australia, intriguing marketing questions take center stage. The speaker emphasizes the vital role of AI in marketing while advocating for a creative balance with data. Challenges unique to Australian marketing and the rebranding of platforms like Twitter are explored, along with shifting dynamics in the music industry where self-promotion is key. Ultimately, the conversation highlights the need for authenticity and adaptability to thrive in a fast-changing digital landscape.
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CMO Challenges
- CMOs face a universal challenge: pressure to demonstrate immediate business results.
- They seek better accountability from agencies.
Using AI
- Familiarize yourself with AI tools, even if you don't heavily invest yet.
- Experiment with AI for internal tasks like presentations.
Building Creative Culture
- Foster creative culture by having creatives produce daily content.
- Prioritize self-esteem and data-driven feedback.