429: Storytelling Meets Club Culture w/ Greg Surine

Most club professionals come from hospitality, golf, or business. Greg Surine’s path? A little more… creative.

From radio host to live performer to working at Conan O’Brien, Greg has spent his entire career mastering the art of storytelling and audience engagement. 

Now, as Communications & Engagement Director at Shelter Harbor Golf Club, he’s bringing that same creative energy to private clubs helping shape brand identity, member engagement, and the overall club experience.

In this episode, we dive into:
🎤 What radio taught him about club communication and branding.
📊 How Shelter Harbor Golf Club achieved a 73 Net Promoter Score and what that actually means.
📰 Launching a club magazine from scratch and why it’s a game changer for member engagement.
📣 How private clubs can use storytelling to build stronger relationships with members.
🎭 Behind-the-scenes lessons from working at Conan O’Brien and how they apply to private clubs.

Greg brings humor, insight, and a completely fresh approach to club communications. This episode is packed with ideas on how to engage members in a way that actually works.

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