Private Club Radio Show
429: Storytelling Meets Club Culture w/ Greg Surine
Mar 17, 2025
Greg Surine, the Communications & Engagement Director at Shelter Harbor Golf Club, brings a unique blend of creativity from his diverse background in radio and entertainment. He discusses how storytelling has transformed club communications, detailing the impressive 73 Net Promoter Score achieved at his club. Surine shares insights on launching a club magazine to enhance member engagement, and reveals behind-the-scenes lessons from his time with Conan O’Brien that apply to building meaningful connections in club culture.
47:09
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Quick takeaways
- Greg Surine emphasizes the power of storytelling in enhancing member engagement and creating memorable experiences at private clubs.
- The implementation of a robust feedback culture, including instant surveys, allows Shelter Harbor Golf Club to continually adapt to member preferences.
Deep dives
The Power of Storytelling in Club Engagement
Storytelling emerges as a vital component in shaping member engagement at Shelter Harbor Golf Club. The club's communications and engagement director highlights how leveraging storytelling enhances branding and fosters a deeper connection with members. By drawing from his extensive background in radio and live entertainment, he emphasizes the importance of crafting messages that resonate with audiences, ultimately creating memorable club experiences. This narrative approach has helped the club to distinguish itself and maintain a strong identity as a relatively young establishment.
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