Stay Paid Podcast Priceless Email Marketing Tips to Boost Open Rates and Engagement
29 snips
Jan 20, 2025 
Jay Schwedelson, founder of GURU Media Hub and a top marketing expert, shares invaluable insights into email marketing. He explains how to craft attention-grabbing subject lines and create compelling CTAs that drive clicks. Jay also busts common email marketing misconceptions and emphasizes the importance of a well-managed email list. The discussion explores integrating AI while keeping creativity alive and maximizing marketing tools for better engagement. Whether you're new or seasoned in marketing, these actionable tips will elevate your strategy!
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Episode notes
AI in Email Marketing
- Use AI as an enhancement tool, not a starting point for email marketing.
- Leverage AI for editing and refining content, not generating it from scratch.
Subject Line Importance
- Email recipients primarily read the first few words of a subject line.
- Optimize the beginning of subject lines with numbers or capitalized words for higher open rates.
SubjectLine.com Data
- Jay Schwedelson's agency sends about 6 billion emails a year.
- This data is used to power SubjectLine.com, a free tool for rating subject line effectiveness.