Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399
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Aug 22, 2025 Liking and commenting on your own social posts can boost engagement more than you think! Discover how stacking early likes with company pages creates instant social proof. A study shows a 40% lift in engagement from self-engagement strategies. Jay also shares why pinning your own comments on Instagram can increase comments by 20%. Additionally, he candidly discusses his personal journey with weight loss and mental health, adding a humorous touch to the conversation.
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Seed Early Engagement With Multiple Accounts
- Do like and comment on your LinkedIn posts within the first 30 minutes to seed early engagement.
- Create or use multiple company pages to add 3–4 initial likes/comments and boost social proof quickly.
Social Proof Triggers Participation
- People subconsciously avoid posts with zero engagement, so initial likes create credibility.
- Reaching a small threshold of likes prompts others to join and accelerates momentum.
Small Early Signals Yield Big Lifts
- Posts that received early likes/comments from multiple company accounts had about 40% higher total engagement in tests.
- Small early signals can compound into substantially better long-term performance.