Patagonia is one of the most famous outdoor brands in the world and is also renowned for leading the pack when it comes to experimenting a different way of conceiving and running a business. It’s mission statement is bold and unusual: "We’re in business to save our home planet.”

In this episode, we talk to Ryan Gellert, Patagonia's General Manager of the EMEA (Europe, Middle-East, Africa) region about the big challenges of our time and the role that a business can and should play in addressing these. 

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