Growing your Business with GENEROSITY with John Ruhlin
Nov 21, 2023
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John Ruhlin, best-selling author of 'Giftology,' discusses how gift-giving can enhance business success. They explore the power of generosity, avoiding common mistakes, building strong relationships, and investing in long-term connections. They also emphasize thoughtful and meaningful gifts, and the impact of small details. Generosity towards employees is highlighted, and the podcast promotes John's book and coaching services.
Personalize gifts and give them at unexpected times to enhance business success and foster loyalty.
Practice intentional and thoughtful giving in personal connections to deepen relationships and create a positive impact.
Give with an open hand, without expecting anything in return, and leverage professionals to maximize the impact of gifts for genuine generosity.
Deep dives
The Power of Gift-Giving in Business
Gift-giving can be a powerful tool for building relationships and enhancing business success. By turning gift-giving into an art form that is focused on the recipient, businesses can create meaningful connections and foster loyalty. Instead of slapping logos on items, it is important to personalize gifts and make them about the other person. Timing is also crucial, as giving expected gifts during holidays or special occasions loses its impact. Instead, surprise and delight by giving gifts at unexpected times. Additionally, allocate budget based on the value of the relationship, investing a percentage of net profit to foster growth and loyalty. By practicing generosity in business, companies can reap significant returns and create lasting partnerships.
The Benefits of Generosity in Personal Relationships
Generosity is not limited to business relationships, but can also be applied to personal connections. By adopting a mindset of intentional and thoughtful giving, individuals can deepen their relationships with family, friends, and neighbors. Whether it's surprising a spouse or showing appreciation to teachers and neighbors, being generous can create a positive impact in people's lives. It's essential to consider the inner circle, such as immediate family and close friends, who often get neglected in terms of intentional giving. By focusing on these relationships, individuals can cultivate ambassadors who genuinely care and support them.
Detoxing the 'Slim Factor' in Generosity
To avoid the slim factor, where generosity is seen as a manipulative strategy, it is crucial to give with an open hand and without expecting something in return. Playing the long game is key, as generosity often yields returns that are not immediately apparent. Treating gift-giving as a team sport and leveraging the expertise of professionals can help to navigate the challenges and maximize the impact of gifts. By focusing on personalization, timing, and genuine care for relationships, individuals and businesses can build a reputation of genuine generosity.
Partnering with Giftology for Enhanced Gifting Strategies
For those who want to step up their gifting game, partnering with experts like Giftology can provide valuable insights and strategies. Giftology's approach emphasizes the importance of intentional and thoughtful giving, tailored to each recipient. With their help, individuals and businesses can craft unique and meaningful gifts that make a lasting impression. Whether it's cultivating relationships with employees, clients, or other important connections, Giftology offers a proven recipe for impactful gift-giving.
Identifying the Who and Investing in Relationships
The key to building successful relationships is identifying the individuals who are important to your business and investing in those relationships. Rather than focusing solely on the what of gifting, such as tangible items, it is crucial to prioritize the who. By conducting a thorough review of suppliers, dealers, franchises, and mentors who have contributed to your current success, you can determine which relationships require further investment. This involves strategically planning and considering the long-term impact of nurturing these connections, even if they may not yield immediate results.
The Power of Thoughtful and Customized Gifts
The act of giving goes beyond simply exchanging physical items. The thoughtful and meaningful aspects of a gift can make a lasting impact on recipients. Taking the time to listen, observe, and understand what someone truly values allows for the creation of customized gifts that hold deep significance. These gifts show genuine thoughtfulness and consideration, leaving a lasting impression on the recipient. By honing in on the specific desires and interests of others, one can craft gifts that resonate on a personal level, ultimately strengthening relationships and cultivating a sense of joy and fulfillment.
META PERFORMANCE SHOW | On this episode of the Meta Performance Show, Jason Jaggard sits down with international keynote speaker and author of the best-selling book “Giftology”, John Ruhlin. From a young age, John has been turning gift-giving into one of the most important tools a business can use to build longevity and success. It all started with a sales internship with CutCo, where some feedback to start intentionally giving away smaller-ticket gifts to establish relationships and encourage sales, grew to John becoming the highest-selling intern in the company's history (of over 2 million salespeople).
In this conversation, they talk about how to turn gift giving into an artform that can not only enhance the success of your relationships but also your company. They get into how gifts can grow your business, making generosity NOT about yourself, the right time to give a gift, learning how to give gifts without strings attached, why generosity towards your employees is just as important as your clients, and much more.
This podcast is produced by Rainbow Creative with Matthew Jones as Senior Producer, Producer Stephen Selnick, and Drew MacPowell as Editor and Audio engineer. Find out more about how to create a podcast for you or your business at rainbowcreative.co
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