Katherine Dee joins Geoff Schullenberger to discuss her latest Compact contribution 'Why You're Never Leaving Twitter.' They explore the hierarchy and allure of the blue check on Twitter, the dynamics between TikTok and Twitter, the desire for influence and recognition, how social media platforms imitate Chinese apps, and the changes in Twitter's reputation under Elon Musk's leadership.
Despite the emergence of alternative platforms, Twitter remains the platform of choice for journalists and media persons who rely on it for story ideas and sharing articles.
Becoming a big account on Twitter is not solely based on merit, but also on behind-the-scenes operations and networks, highlighting the illusion of meritocracy on the platform.
Deep dives
The Incoherence and Transition of Twitter
The podcast discusses the incoherence and transition that Twitter has been experiencing, with various threats of liberal exodus and the emergence of alternative platforms like Mastodon, Blue Sky, and Threads. Despite these challenges, Twitter remains the platform of choice for journalists and media persons, who rely on it for story ideas and sharing articles.
The Illusion of Meritocracy on Twitter
The podcast explores the illusion of meritocracy on Twitter, highlighting that becoming a big account is not solely based on merit but also on behind-the-scenes operations and networks. While there are individuals who gain a large following purely based on their brilliant tweeting, this is rare. Overall, there is still a hierarchy on Twitter, but it has become more subtle and dependent on specific networks and centers of gravity.
The Dynamics of Main Characters on Twitter
The podcast touches on the phenomenon of main characters on Twitter, noting that they are not always Twitter users but can also come from other platforms like TikTok. The interaction between TikTok and Twitter reveals a complex relationship, as TikTok users can gain visibility on Twitter, contributing to the fragmentation and subcultures within the platform.
The Fracturing and Monetary Aspect of Twitter
The podcast discusses the gradual process of fracturing on Twitter and the introduction of monetization. While some fear that monetization may disrupt the platform, it has been successful on platforms like YouTube. Additionally, the podcast mentions how Twitter's reputation and utility have changed internationally, particularly in terms of citizen journalism and political movements.