Blake Hutchison | Leveraging Relationships and Community To Build and Sell Businesses
Jul 24, 2023
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Blake Hutchison, CEO of Flippa, discusses leveraging relationships to build and sell businesses. Topics include challenges faced in building a specialty food marketplace, Tall Poppy Syndrome, and the history of Flippa. Insights shared on transitioning business models, creative funding, and the power of relationships in business success.
Leverage relationships to build and sell businesses successfully.
Importance of community and word-of-mouth marketing in luxury travel industry.
Deep dives
Blake Hutcheson's Background and Entrepreneurial Journey
Blake Hutcheson, CEO of Flippa, shares his entrepreneurial journey, starting from his days as a young paperboy negotiating with his dad to his experiences working with companies like Lonely Planet and Luxury Escapes. Growing up in Australia and later moving to the US's entrepreneurial culture in the Bay Area, he navigated challenges and successes in various startups, showcasing his risk-taking and innovative mindset.
Cultural Differences in Entrepreneurship: Australia vs US
Hutcheson highlights the cultural differences in entrepreneurship between Australia and the US, discussing the notion of Tall Poppy Syndrome in Australia, contrasting it with the American entrepreneurial spirit of celebrating ambition and success. Reflecting on his move to the US, he appreciates the thrill and ambitious mindset that the American culture instilled in him, fostering his growth and risk-taking abilities.
Successes and Challenges at Luxury Escapes
Transitioning to Luxury Escapes, Hutcheson delves into the luxury travel business's unique challenges and successes. He emphasizes the power of relationships in driving sales and growth in the high-end travel industry, showcasing the importance of community and word-of-mouth marketing in elevating the brand.
Innovative Approach at Flippa and Future Initiatives
At Flippa, Hutcheson discusses the innovative initiatives being implemented to simplify the business buying process. By developing a sophisticated matching engine akin to 'Tinder for buying a business,' Flippa aims to revolutionize how buyers and sellers connect. He underscores the importance of accurately matching business owners with potential buyers, ultimately streamlining transactions and fostering successful deals.
Blake Hutchison is the CEO of Flippa, a leading marketplace for buying and selling online businesses, stores, and digital properties. With a team spread across North America, Australia, and Europe, the company supports entrepreneurs and empowers individuals and companies to take control of their businesses. Before joining Flippa, Blake was the Head of Strategic Partnerships at Xero and the Chief Revenue Officer at Luxury Escapes, one of the world's fastest-growing online travel agencies.
In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Blake Hutchison, the CEO of Flippa, to talk about building and selling businesses by leveraging relationships. They also discuss the Tall Poppy Syndrome, the challenges Blake faced building a specialty food marketplace, and the history of Flippa.
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