Bonus Episode: Champ Bennett, co-founder of Capsule, on making motion design easy and scalable

Jun 4, 2025

Champ Bennett, co-founder and CEO of Capsule, shares his journey from software engineer to entrepreneur, emphasizing the need for democratizing video creation. He discusses how Capsule simplifies motion design, making it accessible to non-designers. The conversation touches on the evolution of motion design systems, the art of storytelling in fundraising, and balancing AI with authentic content creation. Champ urges listeners to embrace video storytelling as a vital skill in today's workforce, highlighting Capsule's role in empowering teams to produce engaging videos.

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ANECDOTE

Champ Bennett's Career Journey

Champ Bennett began his career as a self-taught engineer passionate about design and music from childhood.
He transitioned from web development to internet video, working on pioneering projects like streaming the Olympics online.

ADVICE

Avoid Platform Dependency

Avoid dependency on third-party platforms for growth as they can change rules abruptly.
Build your own vertically integrated platform for sustainable, independent growth.

ADVICE

Refine Fundraising Story

Treat your fundraising pitch deck like a product: iterate it extensively based on feedback.
Practice with less important investors first to refine your story before approaching key ones.

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We are living through a Cambrian explosion of new tools, powered by generative AI. It can be tough to wade through the sea of options in front of us, and find platforms that actually help us in our workflow instead of being a distraction.

That’s why it was so refreshing to discover the tool Capsule a little over a year ago. We use it to create motion graphics and short videos for Design Better, and the experience is a thousand times easier and more rewarding that using arcane tools like After Effects.

Today we’re chatting with Champ Bennett, CEO and co-founder of Capsule. We talk with him about his entrepreneurial journey, what motion design systems are and how they fit into more general design systems, and how motion design fits into branding.

This is a sponsored bonus episode that we’re excited to share, as Capsule is a tool that we love. They believe that video storytelling should be easy and scalable, and if your team is hoping to create more video their platform is the place to go.

If you’re interested in open design roles or in building a motion design system for your enterprise team, you can learn more at capsule.video

Bio

Champ Bennett is the co-founder and CEO of Capsule—an AI-powered video editing tool that helps enterprise content and marketing teams create more videos while staying on brand.

His background is as a software engineer, designer and musician. After running a product agency for 4 years, Champ pursued a decade-long journey as a 3x startup founder focused on creative technology.

Fascinated by creative tools since he was a child, Champ believes there’s never been a better time to be building creative tools than now. Through Capsule, he is showing the world how AI can be practically applied to augment human ability rather than replace it — solving real world challenges in creative workflows. Capsule raised $7.75M after a product demo went viral on Twitter, recently raised a $12M Series A round, and is working with some of the world’s leading B2B brands to help democratize video creation in their organizations.