SaaS Marketing Superstars Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
Aug 21, 2023
Scindia Balasingh, an expert in partnership marketing, shares insights on leveraging this strategy to grow your B2B SaaS business. Topics include various types of partnership marketing, finding effective partners, building relationships without alienating customers, common pitfalls to avoid, recommended number of clients to start a partnership program, and measuring the impact of a partnership program.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Partnership Marketing for SaaS Companies
04:11 • 21min
Finding the Sweet Spot for Partner Sign-Ups
25:34 • 3min
Maximizing the Impact of Partnership Marketing
28:09 • 2min
Content Marketing and Partnership Marketing Insights
30:15 • 2min
Favorite Marketing Tools, Business Leader, and Podcast Sponsor
31:47 • 2min