Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
SaaS Marketing Superstars
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Partnership Marketing for SaaS Companies
This chapter discusses the concept of partnership marketing in the context of launching campaigns for a SaaS company. It explores the benefits of partnership marketing, the different types of partnerships available, and the importance of product integration and collaboration. The chapter also provides strategies for building relationships with potential partners and highlights common pitfalls to avoid in running a partnership program.
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