Making Media

Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]

Jul 18, 2024

Matthew Sherry, Co-founder of Platform Media, shares insights on podcast distribution and monetization. He discusses cracking the code in podcasting, innovative strategies, and future plans post-acquisition. The episode explores challenges, partnerships, and expansion into the US market.

59:05

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Episode guests

Matthew Sherry

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Quick takeaways

Colossus focuses on solving podcast distribution and monetization challenges through innovative strategies.

Transition from print magazines to podcasts involves engaging content creation and audience involvement.

Colossus emphasizes tailored marketing campaigns and commercial partnerships for diverse monetization opportunities.

Deep dives

Unique Approach in Podcast Production

The podcast episode discusses a unique approach to podcast production by highlighting the success story of Colossus, a media business focusing on podcasts. Colossus aimed to address the challenges of distribution and monetization in podcasting, leading to innovative solutions to these issues. The creation of niche podcasts such as 'The Good, The Bad and The Rugby' exemplifies their strategy, ranking high in monetization despite not being at the top of podcast popularity rankings.

Intro

2min

Evolution of a Sports Publishing Empire through Podcasting

10min

Origins and Evolution of a Business: From Print Management to Content Distribution

2min

Building a Successful Podcast Business through Strategic Monetization and Partner Deals

31min

Inspired by The Ringer and Expanding into US Market

5min

Exploring the Impact of Sponsored Content in Different Media Forms

2min

Platform Media and Expanding into the American Market

7min

Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK’s biggest podcasts and was acquired earlier this year for an eight-figure sum.

The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues.

We get into all the details of how they’ve managed to crack the code, where inspiration for the business came from, and what’s next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.

Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

Show Notes

(00:00:00) Welcome to Making Media

(00:01:44) The Genesis of Platform Media

(00:04:26) Innovative Podcast Strategies

(00:05:22) Monetization and Marketing Tactics

(00:06:06) The Good, The Bad, and The Rugby Success Story

(00:07:24) Expanding Beyond Podcasts

(00:10:33) Challenges and Future Plans

(00:13:48) Social Amplification and Content Distribution

(00:15:40) Revenue Models and Commercial Strategies

(00:21:02) Adapting to Market Changes

(00:30:52) Exploring Partner Deals and Opportunities

(00:32:59) Benefits of Partnering with Big Companies

(00:35:20) Engaging Talent for Successful Partnerships

(00:37:43) Challenges and Success in Branded Content

(00:41:09) The Big Announcement: Business Acquisition

(00:45:16) Looking to the US Market for Inspiration

(00:48:36) Debrief

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Making Media

Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Unique Approach in Podcast Production

Transitioning from Magazine to Podcast Model

Strategic Commercialization and Social Amplification

Key Components for Successful Partnerships with Talent

Business Growth and Strategic Partnerships with PODX

Get the Snipd
podcast app

AI-powered
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Discover
highlights

Save any
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Making Media

Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Unique Approach in Podcast Production

Transitioning from Magazine to Podcast Model

Strategic Commercialization and Social Amplification

Key Components for Successful Partnerships with Talent

Business Growth and Strategic Partnerships with PODX

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
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AI-powered
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highlights

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