Making Media
Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]
Jul 18, 2024
Matthew Sherry, Co-founder of Platform Media, shares insights on podcast distribution and monetization. He discusses cracking the code in podcasting, innovative strategies, and future plans post-acquisition. The episode explores challenges, partnerships, and expansion into the US market.
59:05
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Colossus focuses on solving podcast distribution and monetization challenges through innovative strategies.
- Transition from print magazines to podcasts involves engaging content creation and audience involvement.
Deep dives
Unique Approach in Podcast Production
The podcast episode discusses a unique approach to podcast production by highlighting the success story of Colossus, a media business focusing on podcasts. Colossus aimed to address the challenges of distribution and monetization in podcasting, leading to innovative solutions to these issues. The creation of niche podcasts such as 'The Good, The Bad and The Rugby' exemplifies their strategy, ranking high in monetization despite not being at the top of podcast popularity rankings.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
