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31min chapter
Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]
Making Media
Building a Successful Podcast Business through Strategic Monetization and Partner Deals
The chapter explores the journey of creating a digital brand in rugby, emphasizing the importance of innovative monetization strategies and partnerships with big brands. It discusses the challenges of vertical integration in podcast production and sales, highlighting the benefits of leveraging partner deals to expand into various industries and tap into the infrastructure of larger companies. The chapter concludes by reflecting on a recent acquisition that provides capital for ambitious projects and a new perspective on maximizing the business's potential.
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