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What You Should Do When Your Revenue Tanks | Ep. #538

Jan 20, 2018

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In episode #538 of Marketing School, Eric and Neil discuss what you should do when your revenue tanks. Tune in to hear why you should have a plan of action for this eventuality and tips on how to overcome this hurdle.

Time-Stamped Show Notes:

[00:27] Today’s Topic: What You Should Do When Your Revenue Tanks
[00:37] Everyone has their ups and downs, no business keeps climbing forever.
[00:53] Microsoft once invested in Apple, so that they wouldn’t go bankrupt and Microsoft wouldn’t end up facing antitrust lawsuits.
[01:15] Revenue often tanks, because companies are distracted. You can’t lose focus on your main revenue source.
[01:45] Revenue also drops, because companies stop innovating their core products.
[02:15] Rocket Fuel is a great book about a visionary and an “integrator”.
[02:45] You need to have preventative measures in place for when your revenue takes a dip.
[02:55] Even consider short-term loans from places like Kabbage.
[03:10] Someone from IBM once made a billion dollar mistake. The CEO simply called it a “billion dollar lesson”.
[03:41] It’s important to have a plan for when your revenue tanks and learn from the mistakes that led you down this path.
[04:45] Once everyone is on the same page with the same goal, you can get your company back on track.
[05:00] Neil puts a person in charge of each aspect of the funnel or business process.
[05:30] Once your revenue tanks, create your action plan.
[05:52] Neil believes in firing the squeaky wheel, as opposed to considering it a lesson learned.
[06:15] Survey your clients about their satisfaction levels.
[07:04] Have a weekly sales meeting cadence, so it’s quick, informative, and concise.
[08:10] Eric likes to use Ask Nicely for his surveys.
[09:03] That’s it for today.
[09:06] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.