425: 5 Mistakes Leaders Make with their SDRs, with David Dulany

By recognizing and avoiding mistakes leaders make, your Sales Development team will have greater ROI and deliver better results for years to come.

David Dulany, Founder and CEO of Tenbound, joins the podcast this week. We are talking about building the most robust SDR team that is laser-focused on qualifying leads and filling calendars with meetings. David shares with us the 5 biggest mistakes leaders make with their sales development program.

Mistake 1: Hiring SDRs before setting up their processes

Mistake 2: Hiring SDRs without an experienced Manager in place

Mistake 3: Using unstructured data

Mistake 4: Not having a go-to-market script or strategy in place

Mistake 5: Set it, forget it, and then criticize it

David is the Founder and CEO of Tenbound, research and advisory firm focused and dedicated to Sales Development. Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs and The Tenbound Sales Development Conferences held yearly around the world and virtually. He recently published his first book, The Sales Development Framework, now available on Amazon.com.

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Resources: 5 Mistakes Leaders Make with their Sales Development Program E-book