Modern CTO A Masterclass in Strategy with Seth Godin, Bestselling Author
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Oct 24, 2024 
Seth Godin, bestselling author known for his insights on marketing and leadership, shares his wisdom on strategy and adaptability in leadership roles. He emphasizes the importance of innovative writing methods that spark engagement and deeper understanding. Exploring the use of AI, he highlights its potential for enhancing critical thinking and creativity. Godin also examines how cultural forces shape decision-making and the complexities of human desires, ultimately advocating for a balance between professional ambitions and meaningful family connections.
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CTO's Role and Strategy
- A CTO's role is to teach the organization how technology transforms their work.
- Strategy is a philosophy of becoming, dealing with an uncertain future to create change.
Content for Discussion
- Design content for discussion to encourage engagement and shared learning.
- 'This is Marketing' suggests marketing is about creating change, not just advertising.
AI for Analysis
- Seth Godin used Claude.ai to analyze a 40-page business plan, revealing inconsistencies.
- He suggests using AI for provocative questions and challenging assumptions.