762 Kelsi Petersen: Co-Founder of Kelsi’s

Nov 3, 2025

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On today’s episode, Kara welcomes Kelsi Petersen, Co-Founder of Kelsi’s — the better-for-you dessert brand making indulgence clean, crave-worthy, and full of purpose. A trained raw-food chef and CrossFit athlete, Kelsi created her first Brownie Batter Bites while teaching raw food classes with her mom in rural Idaho. What started as a passion project turned into a brand that’s redefining what it means to treat yourself well.
Kelsi shares how her mother’s health journey inspired the original recipe, how she teamed up with co-founder Cassandra Hume to bring the product to life, and how the brand is creating mission-driven desserts that give back — donating 5% of profits to ALS research. We talk about the challenges of launching a food brand, the importance of staying true to your values, and what it takes to scale a snack that tastes like dessert but fuels you like real food. From early product development to leadership lessons and what’s next for Kelsi’s, this episode is packed with insight and inspiration for CPG founders, wellness enthusiasts, and dessert lovers everywhere. Don’t miss it!

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To learn more about Kelsi Petersen and Kelsi’s:
https://kelsiskitchen.com/
https://www.instagram.com/kelsis.browniebatterbites
https://www.tiktok.com/@kelsis.browniebatterbite
https://www.linkedin.com/company/kelsi-s-kitchen