“Hey, Google, I’m feeling lucky!” Online Marketing in 2023 with Dan DelMain

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Bulletproof Dental Practice Podcast Episode 57

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dan DelMain, owner of DelMain Analytics

Watch full video of the interview by clicking here!

Key Takeaways:

• DelMain Analytics is a full-service digital marketing agency.
• It’s no longer possible to gamify your way to a great digital marketing strategy.
• Google is humanizing their search engine more and more to reward sites who are giving value to consumers.
• It’s all about creating the best user experience.
• The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information.
• Voice search is evolving into longer conversations.
• Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices
• Evolution of SEO has been 7-pack to 3-pack to 1-pack
• Who are the players in voice search?
  • Siri – Apple
  • Google Assistant – Google
  • Cortana – Microsoft
  • Alexa – Amazon
• What are people searching for?

• • conversational - what is the cost of Invisalign?
  • proximity - dentist near me
  • hours of operation 
  • insurances accepted
• 1 in 5 queries on Google are voice searches
• Chrome is also pushing search traffic to security-rich sites
• How to optimize your site for voice search
  1. mobile friendly/responsive
  2. answer FAQ type questions on the website
  3. claiming Google My Business profile
  4. online reputation
  5. social signals/social media
  6. schema markup
• Contact DelMain Analytics and mention Bulletproof Dental Practice, Dan will have a 30-45 phone chat with you and share any tidbits he can recommend!

References:

Google Mobile Friendly Tool