The Daily

Will Threads Kill Twitter?

80 snips
Jul 10, 2023
Mike Isaac, a technology correspondent for The New York Times, discusses the launch of Meta's Threads and its rapid growth, surpassing 30 million downloads in just 16 hours. He explores the vulnerabilities of Twitter post-Elon Musk's acquisition and its struggles with user experience and advertiser relations. Isaac analyzes how Threads aims to create a friendlier alternative, leveraging Instagram's user base while navigating challenges of maintaining a positive culture. The tech landscape's shift to new innovations like AI and the metaverse also adds intrigue to this competitive landscape.
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ANECDOTE

Current State of Twitter

  • Mike Isaac's Twitter feed is filled with reply guys, spam, and crypto bots.
  • This illustrates the platform's current state of disorder.
INSIGHT

Musk's Twitter Takeover

  • Elon Musk bought Twitter for $44 billion despite its unprofitability.
  • He aimed to promote free speech and transform it into a viable business.
INSIGHT

Musk's Twitter Transformation

  • Musk drastically cut Twitter staff, including content moderators, impacting platform stability.
  • He also reinstated previously banned accounts.
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