Tech for Non-Techies 117. Lessons from the Lean Start-Up by Eric Reis
"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode.
Learning notes from this episode:
- “A start-up is a human institution designed to create a new product or service under conditions of extreme uncertainty,” says Reis.
- Do not to apply your corporate experience to start-ups.
- Corporates have:
- Departments
- A known business model
- A known problem
- Start-ups have:
- 3 people and a dog
- No proven business model
- A problem hypothesis
- Corporates have:
- To test new ideas in conditions of extreme uncertainty, follow the Build-Measure-Learn cycle. (Pictured here)
- This process is not only for tech products. Use it to invent new products and services, and if you get traction with existing tools, then consider investing in tech.
- If you do not have a technical background, you will not know how to build a product so you could measure and learn. This is why The Lean Start-Up is a great theoretical guide to innovation, but does not present a clear path to product for non-technical innovators.
- The Non-Technical Founder's Introduction To Tech course shows how to apply Build-Measure-Learn in practice.
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How To Speak Tech For LeadersPrevious class attendees said:
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