The GaryVee Audio Experience THIS Will Help You Become Better at Making Content
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Dec 19, 2025 Gary Vaynerchuk shares insights on delivering value in content creation and the evolving landscape of social media. He contrasts TikTok's opportunities with Instagram's challenges and offers strategies for effective LinkedIn advertising. The importance of starting a podcast to generate content and engage with audiences is emphasized. He also discusses using AI as a creative partner, tailoring messaging for specific prospects, and the balance between flexibility and culture in hiring. Reps and experimentation are key to discovering what truly resonates!
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Convert Viral Content Into Ads
- Turn viral organic creative into conversion-focused ads by adding direct calls-to-action and adjusted copy.
- Use viral content for brand and refined versions for performance to create "brandformance."
Use LinkedIn At Scale For Franchise Sales
- Post scaled, targeted content on LinkedIn when selling franchises and repeat core messages in many formats.
- Deliver three LinkedIn posts a day saying the same seven things in different ways to reach decision-makers.
Test Ads Across Platforms
- Test the same ad creative across platforms and spend small amounts to compare performance.
- Run ads on TikTok, Instagram, and LinkedIn to taste which platform converts for your specific offer.