Having an app allows for a more intimate engagement with your customers, but how do you know whether you’re ready to take that step? Joining us today to break down the process of building, launching, growing, and monetizing an app is the CEO of Appit Ventures, Amanda Moriuchi. In this episode, Amanda shares insights into the growing mobile app trends, the sense of community tech facilitates, and the role of apps in creating intimate bonds amongst customers. We discuss the main revenue streams of applications, when it makes sense to monetize them, and how to calculate the price point for paid apps. Tune in to find out how to determine whether you need an app, and what it will take to create and maintain one while providing value to your community.