Property Management Growth with DoorGrow cover image

Property Management Growth with DoorGrow

DGS 217: Getting Investor Referrals in Property Management

Sep 13, 2023
Explore the challenges of getting real estate agent referrals in property management and alternative strategies. Learn about the importance of creating impactful introductions, going deeper to land more deals, and building confidence. Discover the limitations of asking for referrals and the significance of rebranding. Connect and engage with DoorGrow through their coaching program, website, and Facebook group for valuable information and community.
22:31

Podcast summary created with Snipd AI

Quick takeaways

  • Real estate agents are not reliable sources of referrals for property managers due to their focus on their own goals and lack of emotional connection.
  • Building deep relationships with a select group of agents who work with investors is crucial for successful referrals in property management.

Deep dives

Why Real Estate Agent Referrals Don't Work

Real estate agent referrals don't work well for property managers because agents are primarily focused on their own goals and interests, such as making more money and closing more real estate deals. Asking for referrals or pitching to real estate offices often leads to little or no results because agents usually don't remember or prioritize property managers. One reason for this is the lack of a strong emotional connection or anchor between agents and property managers. Another reason is that many agents don't work with investors, which is a key target market for property managers. Furthermore, relying on agents to sell property management services is ineffective as agents are more concerned with their own tasks and responsibilities. Instead, property managers should focus on building relationships, creating depth and trust, and finding ways to demonstrate the value of their services. Connecting agents with opportunities to make more money and secure real estate deals can incentivize them to refer property managers to their investor clients.

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