The Greg McKeown Podcast 95. What's Essential: Dr. Bjorn Lomborg on Radical Prioritization
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Mar 21, 2022 
In this engaging discussion, prioritization expert Dr. Bjorn Lomborg sheds light on the Copenhagen Consensus framework, which ranks global issues based on solution effectiveness. He identifies the importance of focusing on impactful solutions, particularly in addressing overlooked health crises like tuberculosis. Lomborg critiques conventional climate strategies for their limited returns and advocates for innovative, long-term solutions instead. With an emphasis on disciplined decision-making, he guides listeners on how to prioritize effectively in a world overflowing with challenges.
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Prioritization Is Necessary
- Prioritize ruthlessly, like you do with personal resources.
- Acknowledge that this involves trade-offs, not doing everything.
Critique of UN SDGs
- The UN's Sustainable Development Goals (SDGs) lack prioritization, promising everything to everyone.
- This leads to inefficient resource allocation and ultimately, disappointment.
Maximize Impact
- Focus on maximizing impact with available resources.
- Ask yourself, "What's the maximum good I can do with a dollar?"