SPI 806: How to Not Launch to *Crickets* with Krystle Krueger
Jul 26, 2024
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Join the conversation with Krystle Krueger, owner of YourFashionIsArt.com, as they discuss building an audience, brand culture, and expanding businesses authentically. Learn about engaging content strategies, involving family in business, and leveraging networks for growth in the fashion industry.
Focus on building a large audience before launching to avoid launching to silence.
Incorporate storytelling and brand culture into your marketing strategy to stand out in a noisy market.
Deep dives
Introduction to NetSuite by Oracle for Streamlining Business Operations
NetSuite by Oracle is highlighted as a solution for businesses looking to streamline operations by consolidating accounting, financial management, inventory, and HR into a single cloud-based platform. By reducing IT costs through cloud hosting and unifying processes, companies can cut expenses and enhance efficiency.
Coaching Session with Crystal Krueger on Expanding her Fashion Brand
Crystal Krueger from yourfashionisart.com engages in a coaching call to explore expanding her children's clothing and fashion brand to include women's wear. Sharing her passion for creating and displaying unique designs, Crystal showcases her journey in rebranding and diversifying her product offerings, aiming to express individuality and creativity through clothes.
Engaging with Family in Fashion Design and Storytelling Efforts
Crystal incorporates her daughter into the design process, fostering creativity and a family-driven approach to her fashion brand. Embracing storytelling and authenticity, Crystal shares her designs that blend artistry with sustainability, using upcycled and recycled fabrics to convey emotion and uniqueness in her creations.
Marketing Strategies and Lead Generation for Your Fashion Is Art Brand
Exploring marketing tactics, Crystal discusses utilizing social media platforms like TikTok, Instagram, and YouTube Shorts to narrate her brand's story and showcase behind-the-scenes creation processes. By engaging audiences with downloadable coloring pages based on original designs, Crystal aims to connect with customers and encourage participation in her artistic journey.
#806 "If you build it, they will come." You've heard it a lot, but don't apply this movie quote to your online business. Instead, gather as big an audience as possible around your mission before launching anything! Of course, I know you're saying this is easier said than done. So, what are the actual steps you can take to build up your following if you're starting from scratch? Listen in on today's coaching call with Krystle Krueger of YourFashionIsArt.com to hear my advice for someone in this exact position! There's a lot of noise out there, so stories and brand culture should be essential parts of your marketing strategy. We dive into that and then discuss the best ways to get in front of new audiences starting with the relationships you might already have. Enjoy! Show notes and more at SmartPassiveIncome.com/session806.