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Business Expansion and Brand Rebranding in Fashion Industry
The chapter features a coaching call where the host provides live coaching to a business owner named Crystal who runs a children's clothing and fashion brand called Your Fashion Is Art, discussing how to expand her business and come up with creative ideas. The guest, a fashion designer, shares her passion for creating fun and whimsical clothing using natural, sustainable materials, and talks about transitioning from children's wear to women's wear. The conversation also delves into personal growth, overcoming fears as an entrepreneur, and the importance of creating collections with meaningful messages that resonate with the audience.