Optimal Work Daily - Career, Productivity and Entrepreneurship 1777: Spam: How To Not End Up In Spam by Chalene Johnson on Email Marketing Advice
9 snips
Aug 12, 2025 Chalene Johnson dives into the crucial distinction between email marketing and spam. She shares actionable strategies to ensure emails don't get lost in junk folders. Key tips include using appropriate language and maintaining a clean subscriber list. The importance of consent and managing expectations with your audience is emphasized. Learn how to build trust and enhance deliverability while protecting your brand's reputation. This is a must-listen for anyone looking to sharpen their email marketing skills!
AI Snips
Chapters
Transcript
Episode notes
Spam Folder Harms Your Business
- Chalene Johnson warns that spam folders can cause real business nightmares.
- Her team faced major delivery and service disruptions from filters and provider bans.
Avoid Salesy Trigger Phrases
- Avoid spammy phrases like 'click here', 'buy now', and 'just a couple of hours left'.
- Write conversationally when urgency is necessary to reduce filter flags.
Don't Obfuscate Words
- Avoid purposefully misspelling or symbol-substituting words like s@le to trick filters.
- Chalene Johnson says modern filters detect these tactics quickly.