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Episode 1777:
Chalene Johnson breaks down the often-misunderstood line between email marketing and spam, revealing why your well-intentioned emails might be landing in junk folders or worse, getting reported. She shares practical strategies to improve deliverability, build trust with subscribers, and comply with laws while keeping your brand’s reputation intact.
Read along with the original article(s) here: https://www.chalenejohnson.com/spam/
Quotes to ponder:
"Just because someone gave you their email address doesn’t mean they want to receive your marketing messages forever."
"The moment someone hits 'unsubscribe' and they still receive your emails, that’s when they hit 'report as spam' and now you’re in trouble."
"Spam is about consent, relevance, and expectations."
Episode references:
Mailchimp Email Marketing Guide: https://mailchimp.com/email-marketing/
Spamhaus Blocklist Information: https://www.spamhaus.org/
ConvertKit Deliverability Tips: https://convertkit.com/deliverability
CAN-SPAM Act Compliance Guide for Business: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
Learn more about your ad choices. Visit megaphone.fm/adchoices
