Jem Bourouh – Know What You Want to Do and Who You’re Doing It For

Sep 18, 2022

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BIO: Jem Bourouh is 24 years old and a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem and his team have spent more than $318 million profitably.

STORY: Jem’s worst investment ever was enrolling for a Bachelor’s degree without thinking clearly about what he wanted to do with his life after university. This saw him try out many things that failed due to a lack of proper focus. He is yet to finish his degree.

LEARNING: XXX

“Don’t pursue something you’re genuinely unhappy with just because you think it’s something you need, or you think society will like it.”

Jem Bourouh

Guest profile

Jem Bourouh is 24 years old and a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem and his team have spent more than $318 million profitably. After being in the direct-to-consumer space for more than 4 years, he’s decided to bootstrap his own e-commerce brands and invest in and acquire other businesses such as marketing agencies and e-commerce brands.

Worst investment ever

Jem’s worst investment ever was enrolling for a Bachelor’s degree without thinking clearly about what he wanted to do with his life after university. This saw him try out a myriad of things that failed due to a lack of proper focus.

His dream was to be a millionaire; he just didn’t know how to become one. So while studying, he started doing different jobs and even tried to learn internet marketing. Jem started his first dropshipping venture and failed miserably after three months. After this, he changed universities and moved to a new city. Jem is still enrolled at this university and is yet to finish his degree.

Lessons learned

First, understand what you want to do and for who you’re doing it.
Always strive for greatness in life.

Andrew’s takeaways

Focus on the journey to get to the goal.
Follow one course until success.
Maybe it’s worth returning to that thing you’re very close to completing, but you put it aside for various valid reasons.

Actionable advice

If there’s something that you don’t enjoy and are genuinely unhappy with, then there is no point in pursuing that path just because you think it’s something you need or you think society will like it.

No.1 goal for the next 12 months

Jem’s number one goal for the next 12 months is to grow his company, eCom Incubator, and train more people.

Parting words

“Don’t stop; you’ve got this. Believe in yourself, and don’t ever quit. Just pursue what you want to do with intimacy, and you’ll make it. You’re gonna be happy no matter what.”

Jem Bourouh

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