Switching Career Paths & Growing on Social Media, with Hannah Chody
Feb 6, 2025
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Hannah Chody, a former finance professional turned content creator in fashion and beauty, discusses her bold career transition. She shares insights on navigating the challenges of switching paths and emphasizes the importance of authenticity in content creation. Hannah offers practical tips for growing on social media, tackling the intricacies of platforms like TikTok and YouTube. She also reflects on the personal growth that comes from embracing change and the thrill of pursuing one's passions.
Recognizing when to leave a stagnant career is crucial for pursuing a more fulfilling and passion-driven path.
Transferable skills from previous roles can open unexpected opportunities in new fields, such as content creation and entrepreneurship.
Authenticity and consistency in content sharing help build connections with audiences, making vulnerability an asset in personal branding.
Deep dives
Career Transitions in a Corporate World
Many individuals, particularly women, face challenges when considering significant career transitions, often feeling intimidated by the unknown. This episode highlights the importance of recognizing when to step away from a stagnant situation, despite the comfort of the status quo. The discussion emphasizes the need to evaluate whether one truly wants to stay in a current industry or pivot to something entirely different, addressing feelings of burnout and loss of passion. Making a career change may involve risk, but it can also lead to fulfilling new opportunities that align better with one's personal values and passions.
The Journey from Corporate to Creativity
The transition from a high-pressure corporate environment to a more creative field can be daunting but also rewarding. The guest shares her personal story of leaving a successful finance career to explore interests in content creation and the food industry. She discovered her passion by leveraging her skills in strategy from her previous role and applying them to help revive her family business while pursuing creative endeavors on social media. This journey demonstrates how transferable skills can lead to unexpected and fulfilling career paths.
Embracing the Vulnerability of Content Creation
Entering the world of content creation often requires overcoming fear and vulnerability, as creators must be ready to face public scrutiny. The conversation reveals that many aspiring influencers hesitate due to concerns about embarrassment or judgment from others. However, the host and guest emphasize that the best creators ultimately embrace being perceived, understanding that it takes courage to share one’s life with an audience. Being authentic and willing to take risks can cultivate connection with followers, making vulnerability a potential strength.
Strategies for Successful Networking
Effective networking plays a crucial role in facilitating career changes and exploring opportunities outside of one’s current field. The guest advises that individuals should write down their marketable skills and explore how they translate into different roles across industries. Engaging with others in a professional setting can help create valuable connections, and asking for assistance often yields positive outcomes. Crafting a narrative that highlights one's abilities and accomplishments can also enhance prospects when seeking new opportunities.
Consistency and Authenticity in Content Creation
Building a presence in content creation hinges on the ability to maintain consistency and authenticity. The guest shares her experience of posting regularly on platforms such as TikTok and Instagram, while also navigating trends and audience preferences. She emphasizes that consistently sharing content, including personal insights, can keep followers engaged and interested. Additionally, finding a balance between sharing enough of one's life to create intrigue while maintaining personal boundaries is vital for longevity in the field.
#183. Hannah Chody left her career in finance to pursue a remote role and to commit to growing (& making money off of) her social media channels. In today’s episode, we’re detailing Hannah’s career transition, how to grow on social media nowadays, and a step-by-step to switching career paths successfully.
DISCLAIMER: This episode was recorded before the shut down and subsequent restoration of TikTok in the US.
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