Product for Product Management

EP 114 - Hotjar with John Fontenot

Sep 4, 2024

38:45

We continue our Session Replay series with the next product, HotJar. To learn about it, we invited John Fontenot to return to the podcast. Last time we talked with John early on the podcast journey, on Episode 11, when we learned from him about Roadmunk, a Feedback & Roadmapping tool.

Today we cover HotJar, one of the first session replay products we experienced in our product career. John is using it at two of the companies he founded, Path 2 Product and Repo. John loves HotJar’s free plan, which gives him insights into how the users are using his products, how many users are using specific features, where people get stuck, or where the product might have usability bugs.

Join us as we explore HotJar with John:

Use cases where he uses session replay
Deep dive into security related concerns in session replay products
How to approach users that we know have a problem, without making them feel like we are creeping on them
Other features of HotJar, and integrations with other systems
HotJar’s approach to freemium vs. premium versions, and features available in each
When is it the right time to upgrade to a premium version
Contemplating on session replay for physical products in physical stores
What he likes and what he wishes can be improved with HotJar
And so much more…

To learn more about HotJar:

https://www.hotjar.com/

Connect with John:

LinkedIn: https://www.linkedin.com/in/robfontenot/
Path 2 Product: https://path2product.io/
Repo: https://researchrepo.com/

Connect with Matt and Moshe on LinkedIn:

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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