568: Sarah Perez – Diversifying your income and relocating your photography business successfully

Premium Members, click here to access this interview in the premium area

Sarah Perez of  www.sfbrandco.com is a USA-based mum who runs a successful Brand Strategy and Web Design business that provides Brand Photography, Drone photography and video, plus headshots for her clients.

She previously ran a family photography turned branding photography business AND owned a small portrait studio in New York.

In addition to the business side of things, she's homeschooling four kids and is a military spouse who frequently moves around the country.

Sarah's business breakdown regarding income is as follows:

1. Photography – 34%
2. Brand Strategy – 33%
3. Web Design – 33%

While chatting before recording, I learnt that she finds most of her clients organically—at local playgrounds, of all places!

In this interview, learn how to diversify your income, relocate your photography business painlessly and have time for family first.

Here's some more of what we covered in the interview:

• Thriving on Challenges: Embracing the unique challenges of moving and starting over, finding inspiration in new communities and fresh perspectives.
• Turning Unused Resources into Profits: Launching a mobile headshot service for busy professionals, maximizing resources.
• Building Trust with Authenticity: Sarah incorporates faith into her marketing and branding work, attracting clients who appreciate her genuineness and respect her beliefs.
• Balancing Family and Business: Prioritising a family's well-being, scaling back when needed and openly communicating with clients when faced with unexpected situations.
• Building a Strong Network: Actively network at events, carrying business cards and offering services to build valuable connections.
• Client-Centric Sales: Sarah prioritises genuine connections and personalised proposals over a one-size-fits-all approach, ensuring her services perfectly meet each client's needs.
• Planning for Smooth Transitions: When relocating, keep existing clients informed and plan ahead to minimise disruption.
• Time Management is Key: Time-tracking software helps you stay organized and focused, prioritise tasks, and minimise distractions.
• Quality Over Quantity: Prioritising quality work and client satisfaction over client overload, aiming for a manageable number of clients at a time.
• Finding Your Flow: Sarah thrives when “in the zone,” focusing on delivering exceptional client results.
• Building a Sustainable Business: Emphasising the importance of organic growth, prioritising building genuine connections and clear communication over aggressive marketing tactics.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

This is how I think in person marketing works. This is how networking works. If you realize that you're okay with me, Sarah the person, because we met at a networking event or just out in public, then you go to my website, you're just learning more about something you already like. – Sarah Perez

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

As far as growing my business, I utilise a waitlist because I want to make sure that my business serves my family and not the other way around. I never want to say no to my children in order to serve my business. So I make sure that I have enough time to do everything I want to do for my family. And then my business fills in the gaps. – Sarah Perez

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Sarah shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I'm just driven and I enjoy it. I love to watch people thrive in what they do. So like these small businesses that I work with, I don't know. I derive so much pleasure and satisfaction from helping them do what they do, but do it better. – Sarah Perez

If you have any questions I missed or a specific question you’d like to ask Sarah, or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I'm never selling anyone anything they don't need. So that, I think, provides the backbone of my confidence and the proposals I write for people. – Sarah Perez

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

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