Is the “Big Idea” over? A podcast presented by Plus Company

Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process. campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.