Beyond A Million 206: How Pat Flynn Turns Content Into Multiple 7-Figure Businesses
For nearly two decades, Pat Flynn has been creating content. What's interesting is how that work has fueled multiple 7-figure businesses.
Over the years, he's launched and scaled companies across education, media, software, community, and physical products—from Smart Passive Income and SwitchPod to niche websites, podcasting tools, and more recently, a Pokémon YouTube channel that pulls in 10 million views a day.
What ties all of these ventures together is the way Pat builds them. Through his Lean Learning philosophy, he's able to use content to test ideas, reduce risk, and explore a wide range of opportunities while still staying super focused.
In this episode, you'll learn exactly how Pat's able to start so many ventures, his approach to mastering any skill, the merger that freed up his time and allowed SPI to scale, and the viral short-form content strategy that's driving millions in both views and revenue.=
Key Takeaways
01:16 Finding the Fun That Fuels Momentum
03:41 Why Pat Abandoned Blogging
04:47 The Problem With Audio-Only Podcasts
05:30 10M Views/Day from Pokémon Short-Form
07:21 Letting Data Drive Your Content Strategy
11:46 The Mental Shift That Separates Creators Who Win
15:32 The 20% Rule Powering Pat's Side Ventures
22:14 The 12-Minute Workflow Generating $25K–$40K Videos
25:30 The Smart Acquihire That Became SPI Media
33:25 Designing Your Business Around the Life You Want
36:21 Just In Time Learning vs. Just In Case Learning
43:12 How Community 3.5x's Your Odds of Success
47:03 Micro-Mastery to 10X Results in ANYTHING
54:12 Using Voluntary Force Functions to Take Massive Action
1:03:02 Pat's Advice to New Entrepreneurs
1:03:53 What No Longer Works in Content Creation
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