The first successful business Justin Malik and Lee Rankinen started was reskinning pinball games for the iPhone, back in the old Wild West of the app world. Eventually, Apple moseyed over and kicked them out for being too spammy. They had lost their business, but they still had their idea.

Lee and Justin turned to their love of optimal and minimalist living and asked their favorite writers for permission to make a daily, highly polished podcast from their work. That podcast was such a hit they started 4 more. Now The Optimal Living Daily podcast network is often ranked #1 on iTunes for health, with over 77 million downloads and counting.

Listen in as Lee Rankinen and Justin Malik compare notes with Matt and Joe about how to monetize your podcast, overcome your anxieties to get on stage, and their many tips and tricks to automate your content production. After you’re done, check out our talks with Nick Loper and Tim Francis to learn more about automating your business to free up your life.

“If the content is really good I don’t care who wrote it. If someone has a blog with 1 follower but their content is gold, I would much rather have that.” - Lee Rankinen

Some Topics We Discussed Include:

Why curated content is key for any podcast to succeed
What kind of “reskinned” content you can’t use anymore
How a minimalist lifestyle will get you to your life’s goals
An essential trick to make editing audio a breeze
The best way to find gaps in the market for your business
Why using others content is actually hard work (and how to, eventually, make it easy!)
How to comb hundreds of websites for content and not lose your mind
The best sources to find fresh content for your podcast
Monetizing your podcast with advertising vs sponsorship
How to use your episode titles to organically improve your ranking
Why the best testimonials are often outside your niche

Contact Justin Malik & Lee Rankinen:

References and Links Mentioned:

GenM (Sponsor) – Find marketing apprentices for $50/mo
AdvertiseCast
Podcast Movement
Gaps.com
Becoming Minimalist
My Wife Quit Her Job
The Minimalists Podcast
How to Win Friends & Influence People by Dale Carnegie (Audiobook)
Your Life Is Your Message by Eknath Easwaran
Side-Hustles To Make Money In Your Spare Time – Nick Loper
A Masterclass On Finding And Hiring The Right People – Tim Francis

OC199 Lane Kennedy From Addicted Model to Long Term Sobriety and Mindfulness Master