Project Medtech Episode 194 | Omar Khateeb, Founder at Khateeb & Co. | Growth Marketing in Medtech
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Sep 16, 2024 Omar Khateeb, founder of Khateeb & Co., specializes in growth marketing for the medtech sector. He shares insights on engaging early adopters and the nuances of talking to investors. Omar traces his journey from robotic spine sales to medtech marketing, emphasizing the necessity of psychological understanding in sales. He discusses the importance of customer acquisition costs and stresses a data-driven approach to sales strategy. Additionally, he reflects on cultural identity and the personal challenges faced after leaving medical school.
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Career Shift
- Omar Khateeb dropped out of medical school after three years.
- He transitioned into medical device sales, starting at Mazor Robotics, a robotic spine company.
Unique Sales Role
- Medical sales reps at Mazor Robotics had a unique role, planning procedures and guiding surgeons during robotic surgery.
- This required deep clinical knowledge and fostered a problem-solving approach to sales.
Value-Driven Sales
- Medical sales is about solving problems and adding value beyond just selling products.
- Become a valuable resource for surgeons by deeply understanding procedures and offering broader expertise, like patient marketing.